How we create value
Hearing care is a structurally growing market, and Sonova is uniquely positioned to win. As the global industry leader, we combine leading technology, powerful global brands, a strong position in our core markets, and disciplined financial management.
Our renewed strategy sharpens this focus by concentrating our resources where they matter most, and by executing with greater consistency and speed. This is how we enable sustainable, profitable growth and create long-term value.
_width-1240.png)
_width-1240.png)
Our renewed strategy and ambition
The world hearing care market shows clear signs of structural growth and Sonova is very well positioned to capture this opportunity. Demand is expected to continue expanding, driven by aging populations and longer treatment horizons. While the prevalence of hearing loss remains stable, persistently low adoption rates create significant headroom for growth across all regions – particularly in Asia. At the same time, rapid change in technology, consumer preferences, and the competitive landscape are reshaping the industry. Our new strategy is designed to address these dynamics directly.
Sonova enters this next phase from a position of strength. Our clear purpose — bringing the delight of hearing to ever more people — aligns societal impact with business success and helps attract and retain top talent. We hold leading positions in major markets in the US and Europe and operate a technology engine that sets the benchmark in AI-driven audiology, supported by a full and differentiated innovation pipeline. In addition, our strong financial foundation gives us the flexibility to invest in technologies, processes, markets, and acquisitions that show the greatest potential.
Our renewed strategy brings all these strengths together with a greater focus and discipline. It directs resources to the people, geographies, and channels where we differentiate most and where execution matters most. Our ambition is to grow Sonova to CHF 6 billion in revenue by the 2030/2031 financial year and our renewed strategy is key to achieving this goal. It is built around three strategic priorities: innovate for adoption, succeed locally with a multi-channel, multi-brand approach, and excel in operations for growth. Each priority is described in more detail in the following sections.
Interview with Anders Rosengren, Chief Research & Development Officer
What sets Sonova apart as a technology leader — particularly in shaping the future of AI in hearing care?
What truly sets Sonova apart is our end-to-end control of the technology stack. We combine deep audiological research with our own AI chips, software, our training pipeline and real‑world data – all purpose-built for hearing care. This integration allows us to translate advanced technology into real, meaningful benefits for users, from the very first moment they wear our solutions.
How does audiological research shape the design and performance of our products?
Our products are grounded in decades of audiological research and supported by robust clinical evidence. This ensures measurable outcomes such as better speech understanding, reduced listening effort, and meaningful improvements in quality of life. Ultimately, this enables people to communicate more confidently, stay socially engaged, and move through daily life with greater ease.
How do we identify what hearing care users need next, and how does this guide Sonovaʼs next innovation chapter?
We start by listening — closely and continuously — to both users and hearing care professionals. Their feedback, combined with real‑world usage data and scientific insights, help us understand what truly drives adoption and long-term satisfaction. This is shaping our next chapter of innovation: more intelligent and personalized AI, appealing product design, and seamless digital experiences that make hearing care easier to adopt to and easier to live with.
Strong entrepreneurial culture
Sonovaʼs people are our most important competitive advantage. Their expertise, engagement, and passion are critical to delivering our strategy and sustaining our industry leadership. To unlock this potential, we are strengthening an entrepreneurial culture that empowers teams with clear mandates and the authority to act – while holding full ownership for outcomes.
Our culture is shaped by a clear set of “attributes to win”. Alongside entrepreneurship, these include empowerment, transparency, accountability, and collaboration. Together, they foster fast decision-making, cross-functional execution and a strong focus on results. We are confident that this culture enables our teams to perform at their best and succeed in a dynamic and evolving environment.