Our passion for high-quality sound is the driving force to deliver premium hearing experiences to consumers.
Every life has its own soundtrack: our Consumer Hearing business, operating under the licensed Sennheiser brand, lets consumers experience their soundtrack to the fullest. Immersive soundscapes enfold them at home and outdoors; pulse-pounding music adds wings to their running shoes; and clearer conversations ensure their social lives stay vibrant and joyous.
Consumer Hearing products are designed to delight, reflecting Sennheiserʼs commitment to exceptional sound quality and Sonovaʼs industry-leading expertise in hearing experience. Our four product categories comprise premium headphones, audiophile products, enhanced hearing solutions, and soundbars, each providing outstanding audio performance for a specific consumer setting.
Following the successful integration of Sennheiserʼs consumer division, we are working to take the combined business forward with active steps to grow sales and profitability in the coming years. We are optimizing our product portfolio with increased emphasis on higher-margin products that build on Sennheiserʼs strong brand in the premium market. We see good opportunities for growth and profitability in the direct-to-consumer sales channels and are investing further in these. We aim to lower production cost by leveraging Sonovaʼs design and manufacturing expertise, setting expected margins at the design stage and bringing assembly processes in-house to Sonovaʼs established operations facilities. And we are sharpening our focus on markets that have the highest growth potential: the US, China, and the digital channels.
Our management structure now follows the Sonova norm of a general manager for each country, driving improved transparency and profitability. Implementation of our Sonova X continuous improvement focus has created savings and efficiencies in all functional areas while sustaining a quality-centered product development process. The talent development and engagement processes and HR systems of the business are now aligned with the rest of the Group, reflecting our shared Sonova culture. Leveraging Sonovaʼs approach, expertise and capabilities will enable the Consumer Hearing Business to drive profitable growth with significantly improved margins in the coming years.
This year has seen exciting new products launched across key categories, with strong reviews matched by a good initial market response. Those introduced at the 2024 Consumer Electronics Show (CES) were greeted with numerous “Best of CES” awards, showing that the industry recognizes our contributions to pushing the limits in audio innovation.
Our MOMENTUM True Wireless 4 premium earbuds meet consumer demand for audiophile-inspired lossless sound quality combined with comfort and convenience and enhanced by Bluetooth® LE Audio and Auracast™ functionality.
ACCENTUM Plus offers consumers exceptional sound quality in a wireless headphone, with driving bass, sharp definition, and an impressive up to 50-hour battery life.
MOMENTUM Sport is a true wireless earbud optimized for fitness, developed in partnership with Polar. It provides unprecedented biometric feedback – including body temperature and heart rate monitoring – along with superb audio quality. Our partnership with Polar provides access to biosensing capabilities and data analytics for both real-time insights and offline training analysis, and is seamlessly compatible with a broad ecosystem of connected sport devices and health apps.
Consumers deserve crisp, vibrant sound in all real-world situations, not just when listening to music or watching films. With this in mind, we have launched the Sennheiser All-Day Clear product family of ready-to-wear over-the-counter (OTC) hearing aids, cleared by the US Food and Drug Administration. They bring the Sennheiser tradition of outstanding sound quality to an entirely new market.
Available in two rechargeable designs, All-Day Clear is driven by Sonova technology, featuring intelligent scene detection and universal Bluetooth® connectivity to stream music and phone conversations from the consumersʼ phone, tablet, or laptop. All-Day Clear is designed for self-fitting and its performance can be customized via a dedicated phone app. For further peace of mind, consumers can also opt for in-store expert support from a hearing care professional.
All-Day Clear brings consumers earlier to the benefits of Sonovaʼs expertise and solutions. Market research shows that consumer take-up for OTC hearing aids has not come at the expense of traditional prescription hearing aids, but is in fact expanding the overall market.